Consistency is an oft used word in business building speeches; consistent posting, conversations, offers, branding etc.
But on the flip-side - when people's businesses are consistent, they can also be frustrated. A consistent business can be labeled as a 'stuck' business. And stuck sounds much more negative.
Flipping the mindset on stuck vs consistent is one thing - but there's an even bigger advantage of a consistent business when it comes to financial freedom. A VERY BIG advantage.